Charlotte Meentzen establishes the „Institute for Natural Cosmetics“ in Dresden as well as the „School for Natural Cosmetics“. Already at a young age she develops the „Relaxation and Nerve Pressure Point Facial Massage“ that is still recognized today. Together with her sister Gertrud Seltmann-Meentzen this pioneering woman soon starts the „Charlotte Meentzen Heilkräuter Kosmetik“ (Medicinal Herbs Cosmetics) company and revolutionizes the entire beauty sector with her motto „Back to Nature“.

At the young age of 35 Charlotte Meentzen dies unexpectedly. After her death her sister continues to run the jointly owned company and publishes the book „Heilkräuter im Dienst der Schönheit“ (Medicinal Herbs in the Service of Beauty). In this book Charlotte Meentzen clearly manifests her knowledge in this field. Since then, this book is considered the standard reference for natural cosmetics. In 1945 the bombing raids on Dresden destroy the company, which will later be rebuilt by Gertrud Seltmann-Meentzen one step at a time. The „School for Natural Cosmetics“ is re-established and stays open right into the 1960s.

In 1972 during the so-called socialization period the family-run business is turned into public property of the GDR, after the Meentzen and Seltmann families had been previously dispossessed.
The established trademark „Charlotte Meentzen“ is now forbidden. The company is renamed „VEB Kräutervital-Kosmetik Dresden“ (Publicly Owned Company Kräutervital Kosmetik Dresden).

Shortly after these historic events of German Reunification the „Charlotte Meentzen Kräutervital Kosmetik GmbH“ is newly founded. The sons and grandson of the Meentzen sisters get to work and reprivatize the company. Finally, the registered trademark „Charlotte Meentzen“ may be used again.

In 2002 the company opened its modern production facilities and office building in Radeberg near Dresden, thereby combining its three former work locations. The skincare ranges are further expanded, new care lines and special products are developed and marketed, including the anti-aging range AGE CONTROL.  A special highlight is the 75th.company jubilee in 2005.

With the Natur Pur care range the company introduced certified natural cosmetics into its product line. The range will be further expanded to meet the needs of the various target groups, also including men. Since its exclusive cooperation with ZUII ORGANIC Charlotte Meentzen now markets organic decorative cosmetics, thereby serving customer demands for a „back to nature“ make-up line.

Natural skincare with uncompromising quality – this philosophy has paid off for the Charlotte Meentzen traditional brand. On June 21, 2018 the Natural Cosmetics Company was presented with the German Brand Award in the German Historical Museum in Berlin in the category „Industry Excellence in Branding/Beauty & Care“  for its successful packaging relaunch and its excellent brand leadership.

In 2020 the company celebrated its 90th. Jubilee and also commemorated the 80th. Anniversary of Charlotte Meentzen's death. The firm is well positioned for the future and, now as before, totally focused on the power of nature. Only products with scientifically proven skin compatibility and effectiveness are on offer. The care products are modern in design. Innovative, personalized product ranges and treatment methods complement the successful classic lines.